VERIZON WIRELESS STORE REDESIGN

PROJECT

Prior to the redesign,  Verizon Wireless stores had gray/black slat walls and prefab fixtures. Stores were dark, poorly lit, cluttered, and uninviting. We were tasked with redesigning the retail experience.

SOLUTION

We completely revamped the stores to be brighter and more streamlined. The flow of Verizon Wireless stores was reorganized into lifestyle categories based on how cellphones are used. Custom modular fixtures were also created to suit the needs of varying sized spaces. The look and feel of the new stores were maintained as new locations were launched.

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