Target 2Day Sale SWEEPSTAKES

 

PROJECT

Create a sweepstakes ownable to Target where the prize was a Volkswagen Beetle.

 

SOLUTION

Three ideas were developed.

 

Fun. Functional. Free.

Win a custom designed Beetle by Michael Graves. This would leverage their existing partnership with famous designer.

 

His. Hers. Yours?

Win a His & Hers, Red & White Beetle.

 

Win the Ultimate Fashion Accessory.

Win a custom designed Beetle by Kate Spade. This would open up a discussion with the popular accessories designer and develop a new partnership.

 

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