Target 2Day Sale SWEEPSTAKES
Create a sweepstakes ownable to Target where the prize was a Volkswagen Beetle.
Three ideas were developed.
Fun. Functional. Free.
Win a custom designed Beetle by Michael Graves. This would leverage their existing partnership with famous designer.
His. Hers. Yours?
Win a His & Hers, Red & White Beetle.
Win the Ultimate Fashion Accessory.
Win a custom designed Beetle by Kate Spade. This would open up a discussion with the popular accessories designer and develop a new partnership.