Target 2Day Sale SWEEPSTAKES



Create a sweepstakes ownable to Target where the prize was a Volkswagen Beetle.



Three ideas were developed.


Fun. Functional. Free.

Win a custom designed Beetle by Michael Graves. This would leverage their existing partnership with famous designer.


His. Hers. Yours?

Win a His & Hers, Red & White Beetle.


Win the Ultimate Fashion Accessory.

Win a custom designed Beetle by Kate Spade. This would open up a discussion with the popular accessories designer and develop a new partnership.


<Back    NEXT>