Everyday Febreze Fresh: Event Display
Everyday Febreze Fresh: Event Display
Everyday Febreze Fresh: Brochure
Fresh Faces. Fresh Places: Street team members demonstrated the different uses of Febreze with the various backdrops created. The event was a success with teens. They were seen taking pics of themselves and sharing Febreze branded photos with their friends.
Fresh Faces. Fresh Places: A photobooth was added to the event. Teens walked away with a photo of themselves featured on a mock teen magazine cover.
Fresh Faces. Fresh Places: Branded vehicles transported team members and materials to the event location.
Fresh Faces. Fresh Places: Brochures were handed out at the event cross promoting an online sweepstakes to win a bedroom makeover. The brochure doubled as a door hanger and offered additional discounts via a tear off coupon.
Febreze Sampling Event
PROJECT
Concept and create materials for a Febreze mobile sampling program.
SOLUTION
Everyday Febreze Fresh.
A sampling program based on situational use was developed. With a limited budget, I was also able to create a look for the program by providing my own illustrations as artwork.
Fresh Faces. Fresh Places.
The event proved to be very successful and we were tasked with developing a second program. This time with a shift to appeal to teens. The look and feel of the sampling event was refreshed to appeal to a younger audience. A photobooth was added to draw teens to the event. They interacted with the display while parents learned new ways to use Febreze.