Applebee's Menu Redesign



Prior to the redesign, the Applebee's menu did not feel unique to the brand. The client felt it was too generic and could easily have passed for another restaurant's menu with a simple logo swap. They also wanted a menu that was customizable on the local level for franchises.



The menu was redesigned to incorporate the apple icon throughout to visually tie it back to the brand. Lifestyle imagery was also incorporated for franchises to customize and add more of a neighborhood feel to their menu. Bold headers made sections pop for easy navigation.





Inside Spread

Inside Spread